Friday, July 4, 2008

An American Pastime


I just saw an ad for a gas company, followed by another commercial for a different gas company. The first one was for Mobil and the next one was for Valero. (Note: This commercial obviously was aired without the anti-Valero message scrolling across the screen)

Are commercials like these really going to change the driving habits of average Americans who have faced substantial increases in the price of gas over the past year? Even if driving is an American 'love affair' or Pastime (aren't evicting Native Americans from their homes and starting unpopular wars American Pastimes as well?), do these companies really think that by airing some corny ads during baseball games American consumers will go out and A) Drive more in general or B) Buy their gasoline over their competitors brands? I don't get it.

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